Updated estimates for 2018’s online advertising spend puts it at $107.5 billion, a figure more than $36 billion higher than the spend on television ($71.0 billion). Get a real experience of digital era!
According to the Radio Advertising Bureau, 94% of adults aged 25 and older (both men and women), listen to radio weekly. You've probably thought about advertising on the radio before, or even run a few test commercials.

Related. We also look at some Hubspot-collected statistics related to Ad Blocking.

The Communications Market: Digital Radio Report 2010 (PDF, 475.2 KB) Jul 2010
Internet radio audience measurement is any method used to determine the number of people listening to an Internet radio broadcast.This information is usually obtained from the broadcaster's audio streaming server.

The Interactive Advertising Bureau (IAB) provides a regular update on the state of the digital advertising market. Article. Even though competitors like to portray radio as an aging technology, the reality is radio advertising remains an effective tool for reaching consumers in today’s fragmented media landscape.

Forecasts.

Smooth, unnoticeable to listener ad exchange done in with laser-precision, no more random ad injection! Share of planned advertising budgets in 2020. Online advertising dwarfs TV advertising in terms of spend – and the gap is getting larger each year. A Majority of US Podcast Listeners Tune In Regularly. The Ninth Annual Global Media Intelligence Report Is Now ... Reports. Icecast, Nicecast, and SHOUTcast are examples of audio streaming servers that can provide listener statistics for audience measurement.

Catch up on the latest. The Communications Market: Digital Radio Report 2011 (PDF, 472.5 KB) Jul 2011. Radio Ads vs. Internet Ads. Audio. In a January 2018 Murphy Research survey, 14% of US internet users said radio ads or programs were influential sources of information. Article . Charts. Many of the statistics used here come from their 2016 Internet Advertising Revenue Full-Year Report, along with some 2017 stats from their Q1 ’17 Internet Advertising Revenue Press Release. As a small business owner or marketer, you work hard to attract new customers to your store, restaurant, or local organization.

Article. Extensive research by the Radio Advertising Bureau reveals a robust weekly audience of radio listeners. Full, detailed statistics of your ads reach and radio audience. The Communications Market: Digital Radio Report 2012 (PDF, 969.4 KB) Oct 2012. 50. minutes spent daily on online radio in us. See More. Interviews. CUTTING EDGE UX . How Burrow Leverages Podcasts to Drive Brand Awareness. 24 % Digital Audio Advertising. Report.

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Who’s Listening?

Canada Time Spent with Media 2020. You're not getting the results you want, and you think that radio might be the perfect way to reach more people. The Communications Market: Digital Radio Report 2013 (PDF, 782.7 KB) Sept 2013. Radio Advertising Facts & Figures. Internet Radio. And according to Delineate , 24% of US internet users made purchase decisions based on a radio (or TV) ad, and these same formats prompted one-quarter of US digital fashion buyers to visit a fashion site, per Astound Commerce .

internet radio advertising statistics