Determine the funds you will need in order to produce the event.. That is usually the best total to shoot for when... 2. Calculate your sponsorship ROI. Decide on the sponsorship level … For starters: Define the event parameters. Event Sponsorship Levels & Benefits Dream Foundation produces a number of prestigious events that are available for sponsorship annually.

A version of this post originally appeared on The Sponsorship Collective. Yet, in my experience as CEO and president of The Sponsorship Collective, it is the most overrated, unnecessary tool in your tool box. The 6 Top Tips to Create Effective Event Sponsorship Levels 1.

Determining the value of your sponsorship inventory and defining your own sponsorship valuation formula is without a doubt the thing that strikes fear into the hearts of even the toughest sponsorship sales pro. Don’t offer the same sponsorship packages, too. There are many ways to measure event sponsorship ROI. Our research shows that most organizations rely on instinct, educated guess or simply pull figures out of the air to determine the asking price for their sponsorship … How To Measure Event Sponsorship ROI. Map your objectives, KPIs that match your goals, and the specific metrics you need to watch. It is a crucial factor in the success of a sponsored event and can be difficult to calculate. We get more questions about this subject than any other topic on sponsorship.. The benefits to the sponsor are based on how big their gift is and include things like a varying numbers of logos on things, free tickets, maybe some kind of hospitality. But unless all variables and metrics are explicit, your ROI tracking may be off. But unless all variables and metrics are explicit, your ROI tracking may be off. One of the primary membership benefits of TAPA Americas is the free access to our bi-annual “T” meetings. In simple terms, a good formula is […] Create a list of sponsor benefits and deliverables that you can provide.. 3. This paper focuses on the use of technical competencies and skills to determine project complexity and establish the required levels of project rigor.

There are many ways to measure event sponsorship ROI. Map your objectives, KPIs that match your goals, and the specific metrics you need to watch. I get why organizations create levels—it’s less work. So much effort is put into crafting a sponsorship package. Nonprofit Fundraising Fundraising Events Business Communication Skills Sponsorship Levels Ticket Design Social Media Marketing Business Prospectus Media Kit Creating A Business sponsorship-2012-back.png by Ian Labardee This sponsorship was successful because it remained focused on clearly defined goals and worked on multiple levels. These tiers describe the different aspects of each sponsorship (level of exposure, presence at the event, tickets, etc.) Sponsorship Tiers The most critical portion of your sponsorship package will be the sponsorship levels that you determine for your potential sponsors. Understand all event variables. Now that you’ve learned how to prove your value to sponsors, it’s time to get down to the numbers. More events than ever are competing for the same sponsors. Understand all event variables. The fee being asked is usually best termed the ‘investment,’ which sounds better to a prospect. The original idea behind corporate donor levels is to create set packages without customizing. These events consistently attract audiences composed of corporate executives, philanthropists, community leaders, celebrities and Dream Foundation’s donors in the high upper echelon of annual income. How To Measure Event Sponsorship ROI. The level of a project's complexity determines what level of project rigor is needed in order to effectively complete the project and meet necessary goals. The sunk cost of tiered sponsorship levels. For starters: Define the event parameters. Sponsorship Levels & Benefits. 5. Use this Sponsorship Market Rate Valuation Workbook to calculate the value you bring brands. Taking The Guesswork Out Of Sponsorship Pricing I f you’ve ever guessed at what your sponsorship packages are worth, then you’re not alone. Determining the sponsorship fee you seek for an event is quite a balancing act. and correspond to increasing levels … These events consistently attract audiences composed of security executives from global manufacturers, freight forwarders/3PL’s/Freight carriers, Insurers, Law Enforcement, and Government officials.