Cost per conversion = Total spend Total actions. Rather than waste hours in Excel wading through data, here’s our top 5 Google AdWords metrics to monitor each day with your breakfast: 1. Metrics you can bid on to improve the location of your ads. To create a video ad, your video content must be hosted on YouTube. Here is the complete list of the most important Google AdWords KPIs and metrics, that we will discuss in this article in every detail:

Plus, you can pause or adjust your spend anytime. e.g acquiring a new customer or a new registration. Monthly budget cap Adjust anytime $ $$$ Partner with Google to find the right customers With Google Ads you can reach more relevant customers within your budget. This is basically the calculation for how much it costs to achieve an action you care about. This means views of your video ads will increase your video's view counts on YouTube (on the video's Watch page and within your Google account reporting). When working with Google Ads (formerly known as AdWords) you'll face a lot of numbers and metrics. Search absolute top impression rate = Impressions on the absolute top/Impressions.

A Google AdWords KPI is a measurable, transparent performance indicator used to comprehensively monitor, analyze and optimize the performance of selected strategies and measures related to Search Engine Advertising (SEA) in the Google network over time.. You can use these metrics as a target to set your bid if you want to increase the percentage of your ads that either show at the top or absolute top of search results page. Google Ads can work for almost any advertising budget.
Learn more about setting a budget . Google AdWords Metric guide that will help you measure success of your PPC Campaigns When you log into Google AdWords, it’s easy to get overwhelmed. On almost every page you’ll find a new table full of data, along with a graph that charts your different Adwords metrics over a given date range. For a beginner, this can be frustrating and overwhelming but in this article, I will introduce you to 9 of the most important AdWords performance metrics. Some key metrics for your video campaigns include: Core performance: Views show you the number of times people watched or engaged with your video … Key performance metrics. Cost per conversion .
Set a monthly budget cap, and never go over it.