Targeting & positioning 1. Target Marketing• Target Market – Consists of a set of buyers who share common needs or characteristics that the company decides to serve. Segmentation helps in profiling/grouping the various characteristics of the population. The segmentation, targeting, and positioning strategies of a company significantly affect its business performance in the competitive marketplace. 5 Sony – Market Segmentation In the summer of 2004, Incite conducted some research into market segmentation for Sony UK. In 1968, the company the first Trinitron color television was introduced, while the company also expanded into the United Kingdom, which division was later reorganized as Sony UK Ltd., in 1993. Sony … Segmentation, Targeting, Positioning and Differentiation – necessary for an integrated Marketing Strategy. DimenXion View Company DimenXion View Company is an US based company that focuses in manufacturing display devices for work out to end-user market. Segmentation – Step 1 of the Marketing Strategy Any company should know that it cannot serve all consumers in the total market – at least not profitably and in the same way. . Having similar groups would enable companies to be more focused in terms of their product offerings, product differentiation strategies, marketing strategies, pricing strategies etc. Further comments suggest that some cells should not be considered more desirable than others. Thesis on Market Segmentation in Delivering Market Strategy for Sony Electronic Products for B2C Assignment Innovation and expansion continued for Sony through the 1960s and 1970s. Segmentation, targeting, positioning in the Marketing strategy of Huawei- . Market segmentation reduces the population in the market and gives a much more addressable audience rather than giving random groups of people. One of the most exciting … The project was well funded and generated some extremely useful and informative results which Sony could use strategically in positioning and designing their products. An appropriate segmentation of consumers as well as of a market, and methodically positioning products and services, contribute considerably to the success of the company. Marketing Segmentation and Product Positioning DimenXion View Company Student: Rodrigo J. Goncalves Instructor: Prof. Karen Mountain, Ph.D. Strayer University MKT500 – Marketing Management October 24th, 2010.

Positioning Describe the next steps Position by price and quality Introduction of iPhone 6 and increase market share Apple products generally known to be expensive Cheaper, affordable phones will now be available to market Customer Profiling Competive Situation and Past Chapter 8Target Marketing & Positioning 2.