In 2018, UK mobile internet advertising revenue overtook its wired equivalent for the first time, claiming 51.5% of spending—a share set to grow to 69.1% by 2023. According to information from Marketing Charts, digital advertising in the U.S. is now a $30 billion larger market than TV advertising. The retail industry allocates the highest percentage of total spend to advertising.

Retail: 21.9%; Automotive: 12.6%; Financial services: 12.2%; Telecom: 10.7%; CPG & consumer products: 8.8%; Travel: 8.0% In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion. The largest share of ad expenditures in the U.S. in 2018 is attributed to mobile media, closely followed by TV. UK advertising spend is projected to top £20bn for the first time in 2019, according to the latest forecast from GroupM, which would make the country … US Total Media Ad Spending Share, by Media, 2018 & 2022 (% of total) Description Mobile has the largest share of advertising spending in the United States according to eMarketer estimates.

Advertising spending growth forecast in the UK from 2013 to 2021, by media Venezuela: ad spend 2016-2019, by medium Argentina: distribution of ad spend 2019-2021, by medium That means that, for the first time, digital will account for roughly half of the global ad market. Traditional media received more than half (53.3%) of global ad spend. Google and Facebook take up 61.4% share of internet ad spend. Programmatic is expected to account for almost two-thirds (65.3%) of display ad spend globally, far lower than its share in the US.

In some countries, including the UK, China, Norway and Canada, digital has already become the dominant ad medium. Media agency Magna forecasts that digital media will take 44 percent, or $237 billion, of all ad money spent globally in 2018, with that figure reaching 50 percent, or $291 billion, by 2020. Advertisers are moving money away from traditional media advertising, and as a result, the percentage of digital’s ad share is increasing. While the UK is widely regarded as one of the world’s most advanced programmatic internet advertising markets, recent regulatory changes have created a tougher environment for tracking and targeting ads.