Upfront TV ad spend in the U.S. 2016-2020. By 2021, TV’s share of ad spending will account for less than one-third of total ad spending. According to our estimates, which were finalized prior to the coronavirus outbreak and subsequent cancellation of major sports programming, US TV ad sales were expected to climb 2.0% this year to $72.00 billion, a significant bump from 2019’s 2.5% year-over-year decline to $70.59 billion. TV ad spending in the US will decline by between 22.3% and 29.3% in H1 2020, about $10 billion to $12 billion less than expected. This chart shows US TV ad spending for 2016-2021.

Data is displayed in billions of dollars, percent change and the percent of total media ad spending. Upfront TV ad spend in the U.S. 2016-2020 National primetime TV upfront ad sales in the U.S. 2008-2020 Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019 In 2019, TV advertising spending in North America amounted to 69.6 billion U.S. Television ad spending APAC 2010-2022; TV advertising spending in the U.S. 2011-2023 TV Ad Spending. US upfront TV ad spending will drop 27.1% in the 2020-2021 season, a $5.5 billion difference year-on-year, amid difficult economic conditions. TV ad spending and viewing hours are diverging increasingly in the US.

TV advertising has increased 16% cumulatively since 2010 while total adult viewing hours have dropped by more than 20%, according to eMarketer and Nielsen respectively. US upfront TV ad spending will decline 1.4% in the 2019-2020 season to $20.28 billion, and drop a substantial 27.1% in the 2020-2021 season to $14.78 billion, a $5.5 billion difference year-on-year.

TV ad spending in the US will decline by between 22.3% and 29.3% in H1 2020, about $10 billion to $12 billion less than expected. FiveThirtyEight is using data from Kantar/Campaign Media Analysis Group to show what campaign ads are being aired across the country and how much candidates and outside groups are spending on them. Our previous forecast, completed on March 6, 2020, called for a … Ad airings are grouped by state. TV Ad Spending Will Decline by at Least $7.5 Billion in First Half of 2020 Amid Pandemic Tim Baysinger 4/20/2020 Records have already been broken this hurricane season This is a significant change from our pre-pandemic estimates, when we expected to see single-digit growth for both seasons at 2.3% and 1.8%, respectively.

Our previous forecast, completed on March 6, 2020, called for a … National primetime TV upfront ad sales in the U.S. 2008-2020 . United States. US upfront TV ad spending will decline 1.4% in the 2019-2020 season to $20.28 billion, and drop a substantial 27.1% in the 2020-2021 season to … US upfront TV ad spending will drop 27.1% in the 2020-2021 season, a $5.5 billion difference year-on-year, amid difficult economic conditions.

Many advertisers are shifting … But because media markets do not follow state boundaries, ads listed as airing in one state may have also aired in adjoining states. TV ad spending will continue to slowly increase through 2021, but its slow increase will lead to mobile ad spending alone surpassing it by 2019.