A conversion action is a specific customer activity that is valuable to your business. The sample handles all the background authentication tasks for you, and walks you through creating a conversion action. Change the filter to show all conversion actions, including removed conversions. Find your conversion action and check its … The new options were spotted by Yatin Mulay of Zen Online Marketing. Tracking conversion actions lets you see how your ads lead to those valuable actions. Under “Measurements” click Conversions in the drop-down menu.

In the upper right corner, click the tools icon, and under "Measurement," click Conversions.

Step 1: Create a conversion action Sign in to your Google Ads account. Google is testing more granular options for tracking website conversion actions in Google Ads. ; Click the Tools icon and select Conversions.

Sign in to your Ads account. The best way to set up new conversion actions in the API is to use the Add Conversion Action code example in the Remarketing folder of your client library. Click the plus button. Click Tools and Settings. To edit conversion action sets, follow these steps: Sign in to your Google Ads account.