PESTLE Analysis of Nike analyses the brand on its business tactics. Here are four factors — good and bad — that could impact shoe companies this year. Social factors that affect the economic environment of a business are the cultural influences of the time. Social and cultural factors affecting business include belief systems and practices, customs, traditions and behaviours of all people in given country, fashion trends and market activities influencing actions and decisions. BUSINESS ENVIRONMENT IN CHINA: ECONOMIC, POLITICAL, AND CULTURAL FACTORS . China is an emerging economy that offers lot of market opportunities for foreign investment. By paying attention to these factors, Nike can keep up with and attempt to stay ahead of their competitors.

Weather & Inventory. Because of the recession, Nike’s feeling pressure.

Nike, Inc. needs to devise a plan how it can tackle another global economic recession.

Nike’s growth adversely affected during the economic recession. Nike PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Both international and domestic businesses are often affected by the dynamic economic conditions prevalent in the market.

Unfortunately weather is one element that can’t be left in 2015. Economic Factors Affecting Businesses. The US economy is experiencing a downturn right now. Adidas AG---Adidas have currently branched out into customization of footwear products; it is important that Nike are aware of this so Nike can sustain its competitive advantage over them.Adidas’s revenue- $18,580.2 million in financial year end of 2011 fy2011 whereas Nikes revenue= $24,128 million (last financial data given on Marketline). The sales of products are decrease. often have an impact on the businesses. Factors like demand and supply, interest rates, recession, inflation, etc.

AP/ANAT GIVON Nike is taking some serious political hits lately — and it's unclear how the company will weather them.

Accounting for trends in the overall economy can help business managers make better decisions. Being a market leader, Nike, Inc. can be affected significantly as it experienced in the last decade (2008-09). Socio-cultural perspective is one of the most important factor influencing decision of marketing managers and strategic goals of companies entering new foreign markets.

These factors include the economic, technological, demographic, sociocultural, global and legal environment at the time and in the future. Georgine K. Fogel, Lawrence Technological University .

The Major Economic Factors Affecting Business Drastically.

ABSTRACT . The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them. Workers at Chang Shin Nike shoe factory in Bien Hoa, Dong Nai, Vietnam.

For example, a fashion designer that creates bell bottom, striped pants will not succeed in an environment where straight-leg, solid colored pants are desired. In economy, the biggest threat for Nike would be economic recession.

Entrepreneurship tends to focus on identifying and fulfilling consumer needs in specific niche markets, but all businesses can be affected by large-scale economic trends.