In 1948, Cadbury began its operations in India, and today has become a household name. Home / Cadbury Crisis Management; Blog-Latest News Cadbury Crisis Management. The crisis erupted after certain Cadbury chocolate bars were discovered to be infested with worms. CAMPAIGN SUMMARY. Posted on 18th October 2012 8,052. in Research & Surveys / by PRCAI admin October 18, 2012. Cadbury’s sales in India plummeted by nearly 30 percent in the wake of adverse media coverage. Even so, other experts felt Cadbury's was itself to blame for the worm crisis.

January 31, 2016 February 24, 2016. 'Jihad' declared against Cadbury: What should the brand do? PR Industry News / Blog. The Indian equivalent of the FDA quickly seized the chocolate stock at Cadbury’s manufacturing plant as evidence for its high-profile investigation. May 29, 2014 by Emily Tan MALAYSIA - In a move surreal in its extremity, more than 20 Malay-Muslim groups in Malaysia have declared a "Jihad" against Cadbury following the discovery of porcine DNA in two varieties of its chocolate bars. Cadbury India, a very significant player in the chocolate category, has a share of about 70% in the Indian chocolate market. On October 3, the Food and Drug Administration Commissioner received complaints about infestation in.

two bars of Cadbury Dairy Milk, Cadbury India’s flagship brand with … Cadbury India Worm Infestation Crisis. By Joycelyn A. Annor-Antwi.