adidas new Futurecraft.Loop sneaker is meant to be rented, not owned.

FUTURECRAFT.LOOP is a 100% recyclable performance running shoe - it can be returned to adidas, broken down and reused to create new performance running shoes First-gen release is a part of adidas’ widest ever global beta program, ahead of the wider commercial release … Less than eight months later, GEN 1 shoes were remade into components for GEN 2; FUTURECRAFT.LOOP GEN 2 is a 100% recyclable performance running shoe FUTURECRAFT.LOOP GEN 1 launched in April 2019 to 200 Creator beta testers, who returned the shoes in May for adidas to start the recycling and development process.
As part of its recent pledge to only use recycled plastics by 2024, Adidas has revealed a new running shoe that is made from 100 percent recyclable materials. Futurecraft Loop is a way for Adidas to be engaged in a closed-loop recycling programme. FUTURECRAFT.LOOP is a 100% recyclable performance running shoe - it can be returned to adidas, broken down and reused to create new performance running shoes; First-gen release is a part of adidas’ widest ever global beta program, ahead of the wider …


Here's why that is a game changer for sustainability in the footwear industry. A journey of exploration to define the future of craftsmanship, through new technology, design, and collaborations, providing the best for each athlete.