np). Samsung International Marketing Channels:International marketing channels refer to interdependent organizations that participate in various business activities to avail products and services for the market across the globe.The international channels vary widely depending on the organizational participants, such as agents, distributors, and subsidiaries (Chitty et al. The most common digital marketing techniques that Samsung or any other brand adopts include paid advertising, video marketing, brand website, social media and other digital marketing techniques and channels. There are two customer marketing channels used by Samsung. For example, Samsung offers discounts every now and then, hold sponsor events, and engage with national and international events and festivals. Samsung Electronics uses these channels in an integrated manner as discussed below in more details.

Advertising They also have a non-profit arm in medicine called Samsung Medical Center which is one of the largest cancer centers in Asia. The other channel is indirect marketing channel which is the opposite of direct marketing channel. Just like other smartphone brands, marketing strategy of Samsung also follows channel marketing as the distribution medium for its products. Customers like to buy products from Samsung because the company offers discounts, less concentration is required for monitoring of distribution channels, and they pay the minimum to distribution channels. Samsung has tie-ups with large as well as small retail giants like Chroma, Vijay Sales, Reliance digital, etc that handle the sales of Samsung. Samsung Group Report contains a full analysis of Samsung marketing strategy. One of it is direct marketing channel which has no intermediary levels whereby Samsung sells directly to consumers. Samsung is a massive company in Korea, and Samsung is involved in almost every area of business, including shipbuilding, aviation, heavy machinery, retail, apparel, finance, chemicals, food, electronics and more. Samsung marketing communication mix utilises a number of marketing communication channels such as print and media advertising, sales promotion, events and experiences and public relations.

Samsung Electronics marketing communication process [2. This channel contains one or more intermediaries. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Samsung.