See Section 5 Communications in the Developing a Marketing Plan document. The purpose of this marketing plan is to outline and detail the process of a small, public library located in the Southwestern United States as it undergoes a complete brand transformation. Your marketing plan is the vehicle that helps you move toward a predetermined goal primarily because it is a tool that can help increase public support for the library on a … Print source Academic Exchange Quarterly Winter 2014 ISSN 1096-1453 Volume 18, Issue 1 WCL Marketing Coordinator oversees system-wide marketing plan. According to Duke and Tucker (2007), a marketing plan is a living document that will “change and develop every year as an institution learns from past marketing activities, the needs and desires of users change, and services, programs and resources of the library evolve to meet those changing needs” (p. 54). The marketing plan includes: • Situation analysis • Marketing objectives • Brand identity Webinar Recording Introducing the Template – February 13, 2020. Print source Academic Exchange Quarterly Winter 2014 ISSN 1096-1453 Volume 18, Issue 1 Essentials of a Public Library Marketing Plan.pdf Wombatta Public Library Service Marketing Plan !

Essentials of a Public Library Marketing Plan by Marwin Britto, University of Saskatchewan, Canada. Library Marketing involves 3Ps i.e. Essentials of a Public Library Marketing Plan by Marwin Britto, University of Saskatchewan, Canada. Roger L. Henshaw Page 2 of 16 2.0 Situation Analysis The Wombatta Public Library Service (WPLS) has just featured in the press as a reputable, quality public Library service. A public library’s marketing plan provides a useful framework for the logical and effective development and aligned organization of market activities designed to allow a public library to utilize its available resources judiciously (Duke & Tucker, 2007). The changes will increase visibility for the library within the community as well as in an electronic environment. A marketing plan is a document that supports your vision and mission statement through different methods of outreach. In the following section you will find resources devoted to increasing the efficacy of your marketing and public relations strategies, including: the value of libraries, performance measurements, marketing strategies, where to find images and programs for marketing materials, public relations resources, advocacy, and much more. This marketing communications plan is intended to serve as a guide to Library staff and the KGBTexas/The Ivy Group strategic planning project team for communicating the elements and importance of the plan to a wide variety of stakeholders. Our marketing and promotions team which will oversee the implementation of the plan will consist of the Library Manager, two (2) stakeholders, three (3) senior staff and one (1) representative from each level of the library …